Keep in mind that I may receive commissions when you click affiliate links and make purchases. However, this does not impact my reviews and comparisons, and does not affect the price you pay for products.
How To Make A Successful Music Blog
Many (two) people told me they’re starting music blogs and want to know how to monetize the content. I figured this would be an excellent opportunity to barf out everything I’ve learned about digital marketing, affiliate marketing, display ads, SEO, etc.
This guide will walk you through how to make a successful music blog step by step. We’ll cover everything from web hosting and domain names to SEO and content creation.
None of the steps are complicated. The challenge comes in implementing the measures correctly and in the proper order. You will need patience, perseverance, and Propofol. I knew I needed another ‘P’ for alliterative purposes, and I couldn’t think of anything applicable.
This process involves a ton of research and continuing to work for months while receiving no feedback, traffic, or income. If you create a quality site with helpful content, it’s worth it in the end.
Don’t trust anyone who says affiliate marketing leads to immediate riches. Google wants to make sure your content is quality before blog traffic arrives. This means you will spend several months in the “Google Sandbox,” where you need to keep adding content and not give up if you’re feeling dejected.
You don’t need to be a programmer or a graphic designer. Just be ready to learn and take suggestions. I will include several training videos that I like. These will provide more detail than I can cover in this article.
If you read through this article and watch all the videos, you should have a solid, high-level grasp of the process. Look for a glossary at the end. You can then begin doing more detailed research for each component.
What Is a Blog?
A blog is a type of website created by individuals or corporations to provide non-fiction commentary on a particular topic.
Blogs are typically updated frequently, display in reverse chronological order, and persist beyond the lifespan of traditional websites.
A monetized blog’s goal is to engage readers and potential customers by providing them with relevant, helpful information that they can use to make more informed decisions.
The focus of a blog should be on well-written content, interesting articles, fresh material based on original research, and consistent output. Boring articles will repel readers, many of whom have an attention span lower than my cat’s.
A blog should be personal, although to what degree will depend on the niche. Readers will gain trust and loyalty if your personality comes through when you craft engaging blog posts. You will be more successful if readers can relate to you.
Be unique. There are (literally) a billion blogs globally, but no one has lived your life. Share your singular experience, and you won’t need to focus as much on your competition.
Be passionate about, or at least interested in, your niche. You will spend hundreds of hours researching and writing, and it will come through if you want to jump in front of a train instead of beginning another article.
You must produce good, original content if your blog is going to succeed. Google algorithms have become increasingly intelligent over time, and Big G will know if you’re putting in minimum effort or keyword-stuffing.
Write (or outsource) your content. Never copy and paste text from other websites! Not only is this unethical, but Google will punish you by dropping your site’s rankings or even removing it entirely if they find out that you are plagiarizing other people’s work.
Quality control is essential. You can ask someone to read and edit your articles or use a program like Grammarly to get your content ready for publishing.
Have fun – If blogging isn’t fun for you, then it will show in your posts. Make sure to enjoy yourself while writing so your readers can enjoy themselves while reading. Maybe you like country music? Electronic music? Folk music? You will not find it difficult to start writing pages when you’ve found your niche.
There are several types of blog posts related to an affiliate blog, including:
- Tutorials (how-to)
- List posts
- Review posts
- Landing pages
This guide will teach you how to start your blog, design it, write content for it, and monetize it. We have already discussed the basics of blogging, so now let’s dive straight into the meaty part!
Why Should I Start a Blog?
You don’t have to launch a blog to make money. But personal blogs bring people and blog traffic. And they’re an easy, low-cost way of marketing yourself and your products and services.
A blog is a marketing campaign that starts without costly ads, no matter how small the business. And marketing success has many definitions.
You can’t go from zero to a million followers overnight. But you don’t have to spend a lot of time and money either.
Just pick something, do it well, keep at it, and put out valuable content that people want to read over and over again.
This means that you have a group of people who know, like, and trust you. These people will be more willing to do what you ask because they already know you and understand that your content is valuable.
Another excellent reason for starting a blog is that it can move from just a hobby to something you can do for income.
There are many ways for bloggers to make money, including; joining affiliate programs, selling ad space, creating products and services based on the information they provide on their blog, and more.
Here are some successful blogging strategies:
- Keep your blog focused on a specific topic or niche, and make sure it’s something you like. That way, the posts will come together naturally without forcing yourself to write them (creative block is a blogging death sentence).
- Don’t start writing with an audience in mind; instead, think about what your readers would want to know. What are their problems? How can they be helped?
- Don’t worry about how many successful blogs exist in the world. There are many underserved niches, and if you perform diligent keyword research while producing good content, you will be good to go.
What Blog Niche Should I Choose?
It is crucial to find a topic that interests you and your target audience because you will be writing about this topic for years.
Do not choose a niche just to (potentially) make money. Once you lose enjoyment in writing about your topic, blogging will become a chore instead of fun.
Determine what kind of content your audience would find helpful and try making it for them first before committing to anything long-term.
The art of choosing a niche avoids high-competition areas while finding something that still has search volume. Specific niches within personal finance, like credit cards, are highly competitive due to high affiliate commissions.
Concurrently, you can rank number one in an obscure niche, but it doesn’t matter if no one is searching for what you’re offering.
For example, jazz is too broad to be a niche. Augmented triads in late period be-bop is too narrow. You will perform keyword research to find the perfect niche for your idea.
Blogging is a lot of work, so think carefully about whether or not this is something the readership at large will care enough about to keep reading after they’ve seen it for the first time.
What Are Some Training Resources?
At this point, you should start ingesting quality training on YouTube. There are many options, but not all are trustworthy. Some get-rich-quick gurus claim to have the keys to speeding up the affiliate marketing monetization process, but they are full of shit.
You can often spot these hucksters posing in front of Lamborghinis and mansions. They make money selling fake training, not by being master marketers. Their YouTube thumbnails say things like, “I make $3,000 per day from affiliate marketing!” with their eyes bulging out of their skull.
There are, however, some honest, excellent resources on YouTube. Here are a few I like:
I am not associated with anyone listed above.
Watch as many videos as you can. Look out for their blogs and podcasts, as well.
These people recognize that success is more likely in the long run if they establish trust with users by offering quality content. If you become successful using their free content, you’re more likely to pay for additional content in the future.
If you’re serious about digital marketing, I also recommend paying for advanced training. Yes, you will spend several hundred dollars, but you will receive a detailed guide through the entire process.
I bought Authority Hacker TASS (The Authority Site System). It has helped me. Here are some of the modules in the training. I hope I’m allowed to post this.
What Is Keyword Research?
Keyword research investigates the terms people search for in search engines (*COUGH* Google) and uses these terms to optimize your content to hit number one on the SERP (Search Engine Results Page).
Most sites contain information no one is searching for, and they, therefore, receive no Google traffic.
Search intent has become increasingly more important when researching for algorithms. Google wants to ensure you provide helpful content that directly aligns with a user’s intent when entering search terms.
Are they shopping? Are they looking for information? Your content should be straightforward as to the intent to which you’re responding.
Before writing any content for your website, you need to know which topics are in demand because they will help with SEO (search engine optimization) and landing page conversions.
Keyword research is fundamental in terms of initial niche selection and later for page optimization. If you randomly choose keywords, you could end up putting a great deal of effort into writing articles for which no one is searching.
You will wonder why Google won’t rank your pages. You will become depressed.
The first thing you need to do is create a list of targeted keywords. You can use Google Adwords Keyword Planner or your favorite tool for this purpose, such as Ahrefs, Ubersuggest, SEMrush, etc. Unlike your step mom’s dating strategy, quality over quantity is the goal here.
You can even use the Google autofill method. Let’s say you’re thinking about modern jazz trumpet as a niche. This will be known as a “seed keyword” – additional keywords will grow from this seed.
Type “modern jazz trumpet” into google and see what auto-fills in the drop-down. I see players, artists, albums, legends, methods, and solos. Google would not autofill these terms if people were not searching for them.
You can therefore perform more research for the keyword modern jazz trumpet players, etc. If the numbers are suitable for these terms, you will have six articles to write.
The second picture below shows the Ubersuggest Keyword Analyzer result for modern jazz trumpet. This is a list of suggested keywords. Modern jazz trumpet is looking promising as a niche. The search volume for this keyword is twenty, meaning twenty searches per month.
This is a low-volume keyword, but that’s fine when seeking organic traffic from a niche audience. Don’t worry about CPC (Cost Per Click) and PD (Paid Difficulty) right now.
Look at SEO difficulty. It’s seventeen for our term. This number shows the level of competition in organic search for the term. Seventeen is green, indicating that this is a low level of competition. With quality content and a properly optimized article, you should rank.
Having an interest in and a solid understanding of your niche is helpful when researching keywords. You may intuitively have a sense of which direction to pursue when targeting keywords.
Look at modern jazz trumpet legends. The very low competition score of four is appealing until you see zero search traffic. No one is searching for these poor legends.
Keyword research tools are not perfect, so don’t take one set of results as gospel. It’s a good idea to search in multiple tools to get an overall picture of keyword viability.
Google Autofill Results
Your competitors are sites that rank for the organic search queries for which you are also competing.
You need to understand your competition if you want to outrank them. Research the best-performing sites your competitors produce and reverse engineer the successful elements.
These elements include keywords, links, topics, etc. This information allows you to fill gaps in your content.
Enter your domain into your favorite tool (Ahrefs, Ubersuggest, etc.).
Look for competition listings in the results. You should see a list of domains.
The next step is to perform a keyword analysis to locate competitor keywords that rank highly that do not rank for you.
Focus on keywords relevant to your business, have a high search volume, and are not challenging to rank.
Research these keywords to ensure they’re not too competitive and they are driving traffic.
Pay special attention to your keywords ranking in lower positions. See what other pages are including that you are not.
What Is Google Analytics?
Google Analytics is a tool that allows you to track your website’s traffic, where it comes from and also how visitors are using your site.
Google Analytics gives you information about your website including; number of visitors, daily page views, bounce rates, average time spent on the site and much more. The best part is that the whole thing is free.
How Does Google Analytics Help My Blog?
Google Analytics can be used to track how your blog is performing.
It allows you to see how many blog posts are doing well, which ones need work, and tracks where your traffic comes from, including sites such as Facebook and YouTube.
GA collects and analyzes data about visitors to your site to measure and improve that site’s performance. The most widely used website statistics system on the internet.
It’s essential to check your traffic from search engines in Google Analytics periodically. This lets you see where visitors are coming from and what they’re doing on a page-level basis.
There are two types of analytics, on-site and off-site. On-site refers to your website’s performance, while off-site is the data you collect about the behavior of visitors who come from other websites or sources.
Google Analytics provides a wealth of information for better web design, marketing campaigns, content creation, etc.
What Is Google Search Console?
Google Search Console allows you to submit your blog to Google to be indexed in their search engines.
GSC is a web-based tool that provides information about how pages from a website appear in Google’s search results. In other words, it tracks your visibility across Google and tells you what the user experience of each page is.
Google Search Console is a great tool that allows you to see how your blog is doing in the search engines. You can also use it to discover which keywords are being used by searchers that land on your site.
How Do I Use Google Search Console?
Once you have created a Google account using the same email as your blog’s administration panel, add your blog by verifying your ownership.
- Sign in to your Google account.
- Navigate to search.google.com.
- Click “Add A Property.”
- Choose Website from the menu and enter your domain.
- Choose a verification method for your site. This can get pretty detailed, so see this article for instructions.
- WordPress can integrate with Google Search Console through the Yoast SEO or Rank Math SEO plugins.
Domain Name and Web Hosting
Choosing a good music blog domain name will make it much easier to attract readers and customers. It would be best if you chose a blog name that is memorable, relevant, and preferably short.
And a .com. People are still not ready to accept .ninja domains.
The good news is that you do not need to register the free domain name until after you have set up and launched your successful music blog (or at least completed some research).
Make sure your chosen domain is available. Your web hosting company will alert you if your desired domain name is taken.
Try to steer clear of using hyphens or unusual characters in your domain name because they are hard for people to type correctly and look bad on the page when used as a link.
If you have chosen a great domain name, it should be easy for visitors to remember – make sure that your URL is short enough to not look like a jumbled mess when someone is trying to type it in.
Once you have your music blog’s name ready to go, it’s time to choose good hosting support.
What Is a Web Hosting Provider?
HINT: I use Siteground. Here is my affiliate link. I’m delighted with Siteground’s ease of use and customer support. Many people like A2, so check them out, as well.
A web hosting provider is a company that provides you with server space to store your music website. They usually offer additional services such as email or marketing tools, but their primary purpose is providing server space for sites.
They also provide website hosting or domain name registration services. They are involved in the technical aspects of delivering internet access to Web pages, including bandwidth, data storage, and server configuration.
Web hosting providers give you everything you need to build, maintain, protect and promote your own website online.
Choosing a good hosting service for your website can prove challenging, and many companies offer different types of services that may or may not fit your needs.
Price for service of hosting your website(s) including domain name registration and setup fees included in this price or not.
What Should I Do Once My Website Is Live?
Once your website has gone live, you should start marketing it; this can include promoting it on social media sites or asking friends and family to share it.
The sooner you get the word out, the better, as people are more likely to see it if it’s an active website constantly updated with new content.
After launching your website, make sure you keep it updated with fresh content. Try to update it with at least one new article every week.
Make sure your website is easily accessible on Google. You should optimize your website for search engines by using the right keywords.
Using the right keywords will increase your chances of being found when someone searches for your music-related topics.
Look into monetizing your website through ads and affiliate marketing. You can display Google Adsense and Ezoic ads to generate revenue via clicks or views from advertisers’ websites.
Using affiliate marketing can earn a commission on sales by linking to products from merchants on your website. This is another excellent way of generating revenue with your successful music blog without displaying ads or in conjunction with them.
The best way to keep growing your blog is by learning from others and trying new things. Subscribe to blogs like Moz and Hubspot for the latest online marketing and SEO techniques.
You should also look into other ways of monetizing your website, such as selling eBooks if you have enough content about a specific topic.
What Software Do I Need?
The leading software you’ll need is called WordPress, which will be your music blog’s framework. WordPress comes with a free platform to publish your content, which is perfect for beginning bloggers.
The main programs you’ll need to get your new music blog up and running are WordPress (wordpress.org), a blog name (Siteground or A2), a web host (Siteground or A2), an SSL certificate for secure traffic.
You can use Ahrefs and Ubersuggest for keyword research, Jarvis.ai for AI-assisted content creation, and Surfer and Screaming Frog for SEO.
What Are The Benefits of Using WordPress?
WordPress is a free and open-source content management system used to create blogs and websites.
WordPress has extensive community-based support and many developers who have created associated themes and plugins.
WordPress also has many features free themes, which means you can build sophisticated blogging sites with it if you learn how to use its full potential. When you first start with WordPress, there are tons of free blogging tutorials on YouTube, and I’ve included one below.
Another benefit of using WordPress is that it’s easy to use. You can have a successful new music blog up and running in about an hour with little knowledge on web development or blogging platforms just by following tutorials.
WordPress is free, which means you can build any site without having to pay anything upfront or in the future. It’s also completely customizable, which means you can make sites that suit your needs and tastes with it.
On top of all of this, WordPress is secure and robust because its open-source foundation allows for constant community-based development and improvement.
WordPress has an excellent reputation in the web hosting industry; they’ve been around since 2003 and are one of the oldest hosts on the web.
As a result, almost all web hosting companies offer WordPress as an option for building your website, which means you can probably find cheap or free hosting that goes along with it, depending on what type of plan you choose.
What Is Affiliate Marketing?
Affiliate marketing is one of the main methods you will use to monetize your successful music blog.
Affiliate marketing is linking to products on third-party websites in return for a commission.
You earn money off advertising with no cost to yourself; the only downside is that it can take some time to generate enough traffic to start earning commissions.
How Do You Get Started?
Getting started with affiliate marketing is easy; all you need to do is sign up to some of the most popular affiliate networks, such as Amazon Associates and CJ, which are free.
From there, you simply place links on your new music blog, which will take people to the products you wish to promote. It’s important not to overdo affiliate links on your blog, as you will put people off.
You will gain access to additional affiliate resources as your site traffic increases.
It is essential to create quality content when affiliate marketing because this will catch the audience’s attention much more than ads.
How Does Amazon Associates Work?
Amazon Associates is a popular affiliate network that allows you to link to products from your blog.
You will receive a small commission for every sale made through one of the links you have placed.
What are the benefits of using Amazon Associates?
People trust Amazon as a reputable company and brand, which can lead to higher conversions. Amazon sells almost anything, so most niches can find affiliate products to promote.
Twenty-four-hour cookie, even if a user leaves Amazon and returns later. You will receive a commission from other purchases made by the user during the cookie’s lifespan.
Amazon also wants people to buy, so they send emails about abandoned carts, etc. What benefits Amazon benefits you.
The Site Stripe makes it easy to find affiliate links for items. This is a special search bar at the top of the page. You can select text links with images or text only.
What are the negatives of using Amazon Associates?
Low commission rates can change on a whim, depending on how much rocket fuel Bezos needs.
Comparatively short cookie duration. Some affiliate programs have multi-week cookies.
Must make three sales in 180 days or account is closed, which is not a big deal; you can register again. It’s just annoying.
The operating agreement is confusing and is updated frequently. If Amazon finds you in violation, they may delete your account without warning.
There is a link to register in Amazon’s footer.
Should I Outsource Content Writing For My Blog?
Outsourcing content writing for your blog is an efficient way to get started with affiliate marketing. You will be able to grow your website faster and, hopefully, emerge from the Google Sandbox earlier.
Outsourcing content writing can be a great way to get more articles on your blog. The main benefit is that you will have fresh new material regularly, which means expanding into different niches, which help increase traffic and revenue.
I would recommend outsourcing some work from time to time, but never rely 100% upon any single author or source.
It’s also necessary to obtain the skills required to be a good content creator, so at least write your first ten-or-so articles yourself.
What are the Benefits of Outsourcing Content Writing for My Blog?
- Outsourcing your content writing is a great way to get fresh, high-quality material to engage readers on the blog. Not only does this improve search engine ranking, but it also ensures you have more viewers for specific keywords because they see regular new posts.
- A professional writer can create content, allowing you to focus on other aspects of your successful music blog, such as design and marketing.
- Quality articles will mean that readers are more likely to share what you post, which means even more traffic coming to your website from social media marketing platforms like Facebook, Twitter, etc.
- You can save much time (especially if your own blog is new and doesn’t have much traffic) by outsourcing content writing.
How Do I Find a Good Writer?
- Search freelance marketplaces like Fiverr, Upwork, ProBlogger, TextBroker, and WriterAccess.
- Look for writers on Facebook in writer’s groups and communities.
What To Look For When Hiring a Freelance Blogger
- Test the writer’s writing skills by asking for a sample blog post (usually 500 words or more), which will allow you to get an idea of their style and how good they are in terms of quality.
- Read reviews on freelance websites.
- Ensure that they have experience writing similar engaging blog posts. Subpar writing means people might think you’re not a genius.
When Is It Not Advisable to Outsource Content?
If you’re looking for high-quality, unique content, then it’s best to write the blog posts yourself.
Outsourcing this job can be costly because your outsourced writer might not be able to develop good ideas and strategies independently, which means more time spent in brainstorming sessions (which costs money).
Every successful blog needs quality content to stay afloat, which means investing in yourself by learning how to create your articles.
If money isn’t too much of an issue right now, then hiring outside help might make sense – but generate all future posts internally so as not to disappoint readership expectations later on.
What can I expect from an outsourced writer?
They should be able to research and write good, detailed blog posts that will help you get more traffic on your website, which means higher revenues for the business in general. This way, they’ll bring new customers and increase sales.
What are the drawbacks of outsourcing blog writing?
It can be time-consuming because there might be some issues with communication which means more brainstorming sessions (which cost money) to get on the same page and create good content.
This way, your outsourced writer will not deliver their best work which means you’ll have to spend more time editing and rewriting the blog posts before they can be published.
How Long Will It Take For My Blog To Be Successful?
The amount of time it takes for your blog to be successful will depend on various factors. For example, how often you post new content and how well known the music niche will significantly impact things.
It’s important not to get disheartened if your first few attempts are unsuccessful, as this is all part of the learning curve which helps you become a better writer. Don’t worry, record labels will be fighting over you soon.
Some other factors to take into account are competition, your niche, and who your audience is. If you have a blogging niche with low competition, this will be easier than trying to succeed as an authoritative resource for everything under the sun.
It’s difficult but not impossible to get organic traffic from Google if there are dozens of other music blogs on the first page for keywords related to your blog’s topic.
If you can’t get organic traffic or your blog is not the best resource on the web for a specific music niche, then this music blogging project might be challenging to monetize.
A successful blog requires original content that is useful to the reader regularly. An excellent way to do this would be to learn how you can write better by reading other blogs in your niche for inspiration and then work hard at creating informative articles daily.
What Is SEO?
SEO stands for Search Engine Optimization and is a powerful tool that allows you to attract organic traffic from search engines. What this means in simple terms is writing optimized content that is relevant to your chosen blogging niche.
For example, if you are an online music retailer with a blog, it’s important to include words relating to the product and the artist when you craft engaging blog posts.
SEO helps you rank higher in Google searches.
It refers to the process of improving your chances of ranking high enough for search engine results pages (SERPs) by altering the words and phrases that show up a blog post, checking how Google sees what you’re doing, and making changes accordingly.
It’s about finding ways to make yourself more visible on Google, much like trying to find information or make contact with people through any other web search service.
The implications are endless because if you don’t know what SEO is, your business may be at risk of not appearing anywhere near the top of the SERP.
SEO is a powerful marketing tool that can help you get more online traffic and increase sales without increasing your advertising budget.
It’s not uncommon for bloggers to see a 50%+ increase in readership when they start working on their SEO strategy, even if they’re already doing everything else right.
SEO is not a one-time thing, either. Every time you publish something new on your blog, you need to check that it shows up when people perform an applicable search.
Then, review the results and work out how much traffic each post has brought in so far, then use this data to decide how many blog posts you should use to promote your blog.
SEO is powerful because it allows you to get free traffic and increase your search rankings and lead people back to your site regularly.
SEO makes sure that the top results are relevant to the search. If someone searches for “piano lessons,” they likely don’t want to see results about guitars.
SEO is all about including specific keywords and phrases in your posts to show up when people search for those words and phrases. These keywords and phrases are called “search terms,” finding them is the first step to optimizing a page’s SEO.
After finding out which search terms you should be targeting, the next step is to naturally include these words on your site without it looking or feeling like you’re spamming it.
SEO is an ongoing process that takes hours of research every day to maintain. It’s something you have to be willing to invest time in if it doesn’t come naturally for you because the benefits are great! One expert says, “there are no shortcuts.”
Make Sure Blogs Are Mobile-Friendly
With so many people browsing websites on their mobile or tablet, it’s crucial to optimize your blog for these devices.
If you don’t, you may find yourself losing customers looking for a quick and easy way to purchase the product or service you offer.
Ensure that your blog is responsive on all devices or has an alternate version for tablets and phones, making it easier for readers to browse your content.
Google has been doling out penalties for sites that are not “mobile-friendly” since 2015, and other search engines have followed suit by offering their ranking factors to highlight the best websites using a smartphone’s screen.
If you want to hit a home run on mobile, ensure that your site provides an optimal viewing experience for blog visitors using small screens.
Adjust the size of the text on your blog to be legible and easy to read across different devices.
There’s no absolute rule as to how big or small you should go concerning font sizes but do not forget that people will have a hard time reading your text if it is too small or not optimized for mobile.
If your site takes a long time to load, think of ways to improve the speed by using caching plugins and removing unnecessary widgets from your blog’s sidebar.
If Google detects that people are leaving because they get impatient with how long your website takes to load, this will count against your ranking.
What Are Marketing Funnels?
A funnel is a visual manifestation of the steps a user must traverse before making a purchase.
The funnel shows how you do not immediately direct new users to purchase something. You begin by offering valuable items for free that act as lead magnets and acquire email addresses. A lead magnet can be an eBook or free music. Even a simple PDF checklist is fine.
As you move closer to presenting purchases to users, more and more people will drop out. Thus the funnel becomes thinner as you approach paid conversions.
The goal is to hang on to users who trust your information and are likely to purchase something from you.
The funnel structure also provides clarity on roadblocks that are preventing users from converting on a blog post.
Marketing funnels are a great way to get more conversions for your site and easily manage using WordPress.
For example, if you sell a music-related product, you can offer an eBook showing how someone can become successful in their chosen niche.
This will provide extra value to the user while also giving you the chance to make an additional sale and add a subscriber to your email list.
What Is Email Marketing?
Email marketing is a process of promoting your product or service by sending emails to a predefined list of customers, prospects, and subscribers.
You can use email marketing to announce new products, share exciting news and events, upsell existing services or send course updates.
You can do this by signing up users to an email list and sending out regular messages with updates on new products, special offers, and more.
These will often be sent out at specific times to get the best response (e.g., straight after lunchtime), and they should always contain a call to action telling the user what you want them to do.
Email marketing is not just about sending emails – it’s all about maintaining a long-term relationship with your customers.
It can help you build trust, credibility, and authority in the minds of people who are interested in doing business with you or recommend your products/services to their friends & family.
However, email marketing isn’t always a walk in the park. It needs much planning, and it’s not as simple as sending an email to your list and expecting people to buy from you – that won’t happen!
While email marketing can be complex, it’s one of the most effective ways to grow your brand & increase sales.
Email Marketing Pros and Cons
- Use email for long-term branding & SEO efforts, especially with an extensive list.
- Emails can provide a great first impression as they are personal and build trust.
- You can build a relationship with subscribers and send them highly targeted offers.
- Sending emails costs money unless you have an email marketing app like MailChimp, where the free plan is limited to only 2000 subscribers. For more extensive lists, your monthly fees will be at least $20 per month.
- Email marketing is less “exciting” than social media, and it’s often not seen as a priority compared to creating a blog post, for example.
Having an email list means you need to constantly develop exciting content that subscribers will want to read – otherwise, they’ll stop opening your emails and unsubscribe!
Should I Create Related Content For YouTube?
YouTube can be used for creating content in order to get more new blog visitors on your site or even directing them to paid advertising campaigns.
One of the quickest ways to generate traffic from search engines is to create videos related to what your keyword research has found.
There are a few ways to do this.
First, you can create videos that give people information about your topic and include links back to your website in the video description.
This is perfect for those who have preexisting content on their blog but want additional content related to it and a way of driving traffic back to their blog.
Second, you can create videos that are focused on promoting a product or service from your website.
This is most effective when the video itself contains information that would be useful for those who have landed on it through search engines.
This is also a great way of creating content for your blog, which will help with SEO and keep new blog visitors coming back to it for more information about the topic you are discussing in your videos. You can also draw more new users when you identify trends to exhibit on your channel.
How Do I Create and Sell Information Products?
There are many things to consider before putting together an information product. The first and most important question is, “What will you sell?” Typically there are two broad categories of information products, either digital products or physical products.
For digital products, the process is pretty straightforward. You need to research niche markets and find gaps in information to fill yourself by creating an eBook or video course.
If you don’t have any skills with writing or videography, then try outsourcing this work.
After creating your product, it’s simply a matter of promoting it and finding affiliates to promote it for you.
The process is complex for physical products because there’s an upfront cost to produce your product (mitigated by outsourcing yourself).
It could be a physical book, an audio course, or even software. Each type of information product requires its unique process for creating and marketing, so that I won’t go into too much detail here, but you can check out the video below if you want some information.
One of the most significant advantages of selling information products is that you can start making money right away with the investment required.
You don’t need any coding or design ability; all you do is write a few articles or make videos.
In addition to this, if you are good at what you do, then the sky is the limit when it comes to your earning potential because there’s virtually no cap on how much money information products can generate (provided they’re priced correctly).
Of course, like any business venture, there isn’t a guarantee that you will succeed, but with some proper planning and an effective marketing funnel, the chances of success are very high.
Should I Create and Sell a Course?
Creating and selling a course is one way you can start monetizing your expertise. If you’re not sure about this idea yet, here are some points to consider:
Do your research: what do other experts in your field charge? What do they offer? What’s the average requested investment? How much ongoing support or maintenance do they provide? What do their customers say about them?
Keep your course and product unique: you don’t want to be one of dozens or hundreds offering the same thing.
If everyone else is charging $500 for a video tutorial, maybe consider an eBook instead – it’s less labor-intensive but could still make you money in much less time than recording videos.
If you can, try to create something unique and valuable enough to benefit people more than the competition without breaking your back in terms of time or effort.
Create a plan: How many courses do you want? What’s your marketing strategy? Do you need help with web design, video creation, content creation, or something else? What are your goals for the course – how much revenue do you want to make per sale?
How Do I Make Money With an Online Course?
One of the best ways to make money with an online course is using a membership area that allows customers to log in and access all materials.
Membership areas are significant because they allow you to charge a one-off fee instead of charging per product and offer special incentives for frequent blog visitors.
It’s definitely worth creating your online course, which you can charge for this is a great way to get people onto your site and interact with them regularly.
What is the difference between a course and a blog?
An online course is when you publish a series of videos, articles, or other material that people can buy. To make money from an online course, you need to create a product with enough value that people will be willing to pay for it.
A blog is just one way of monetizing your content, but typically not the only way.
How do I create an online course?
First, think about what kind of content you want to share: recipes, home DIY projects, how-to tutorials, etc.
Next, choose a topic and decide on an outline for what topics you’ll cover in your course. Finally, organize your materials to include PDFs, video tutorials, bonus materials, and more.
Think of an outline for the content and create some materials: eBooks, videos, webinars, etc.
Finally, pick a platform like Teachable or Udemy and choose a payment processor such as PayPal.
Do I Need a Social Media Strategy For My Blog?
You need an excellent social media strategy to get your blog seen by more people.
It’s worth signing up to social media channels like Facebook, Twitter, and Pinterest to share your content with different communities.
You can also use social media tools such as Hootsuite to schedule blog posts related to the platform ahead of time and make it much easier to share your blog with as many people as possible.
How Do I Get More Traffic From Social Media?
The best way to get more traffic from social media accounts is by creating a great content marketing strategy that will encourage readers to use the share buttons and tell their friends about you.
What About Display Ads?
Putting display ads on your blog is a great way to monetize your site, but you need to ensure that people click on them.
You can use tools such as Google AdSense or Ezoic to place relevant ads that are likely to be clicked on by your visitors.
However, don’t go overboard with the number of ads on your site, as this will lead to higher bounce rates and lower engagement.
More profitable ad options will open up to you as you gain traffic. I recommend using Ezoic if you want to place ads on your site right away. There is no minimum traffic requirement.
ACLV – Average Customer Lifetime Value. Total revenue you make from a user through the entirety of your business relationship.
AOV – Average Order Value. How much do you make from one new customer?
Bounce Rate – The percentage of users who visit a site and leave without visiting additional pages. Calculated by dividing number of single page visits by number of total visits.
Call To Action – An offer presented to a user that is intended to be acted upon immediately. Sign-up for an email list, purchase this limited item, etc.
CPC – Cost Per Click. The amount you pay when someone clicks on your ad. You set the maximum you’re willing to pay for a single ad-click.
CPL – Cost Per Lead. How much does it cost to get one new subscriber?
CPM – Cost Per Mille. Or Cost Per Thousand (mille is French for thousand). How much you pay per one thousand views of your ad.
CPP – Cost Per Purchase. How much does it cost to get one new customer?
CRO – Conversion Rate Optimization. Increasing the number of users who perform a desired action when visiting your site. Joining an email list, making a purchase, etc.
Exit Rate – The percentage of users who exit the site after visiting any number of pages. The calculation is exits divided by pageviews.
Landing Page – A stand alone page that serves a special purpose. A common example is the page people land on after clicking your ad. This page will usually offer a lead magnet or paid item. This is a good way to obtain users’ email addresses.
Lead Magnet – An offer presented to a user in exchange for their contact information. A checklist, cheat sheet, eBook, free music, etc.
Metadata – Data about data. Increases informational ease-of-use. Examples include creator of a Word document, creation date of a spreadsheet, and permissions to alter a database.
Organic Search Traffic – Traffic from search engines as opposed to traffic from ads.
OTO (One Time Offer) Conversion Rate – How many leads does it take to create one new customer?
SEM – Search Engine Marketing. Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). Refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.
Upsell Take Rate – The percentage of customers who purchase your upsell.
Hopefully, you’re feeling ready to start your website and blog!
The content contained in this article and the embedded videos should get you moving on the correct path.
I’ve covered every step of the process, from free domain names and hosting through monetization and content creation, so there’s no need to worry about anything.
Get pumped up about keyword research and SEO. This is your life now, so go forth and create something unique!