Keep in mind that I may receive commissions when you click affiliate links and make purchases. However, this does not impact my reviews and comparisons, and does not affect the price you pay for products.Modcheapguitars.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Affiliate disclosure is an FTC-mandated practice. Essentially, whenever a link is used on this website that results in a commission, this information must be disclosed to site visitors. This extends beyond affiliate links, and must also be done for endorsements, sponsorships, etc.
There are two main reasons that disclosures are necessary:
– They ensure fair business practices. All marketers have an even playing field and buyers have the opportunity to buy from trusted marketers.
– They provide transparency to this site’s readers. Trust can only be achieved through complete transparency.
An affiliate disclosure has a few requirements:
– Clearly and conspicuously placed; easy for users to notice,
– Placed close to “triggering item” i.e., affiliate links themselves,
– Must not be buried in anything that makes the disclosure less noticeable and difficult to see, and
-The language of the disclaimer itself must be understandable to users.